L‘Oreal Professionnel creates INOA! It is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience from A to Z. Indulge yourself with a highly sensorial haircolor experience. The creamy texture of INOA is reminiscent of a luxurious body cream. Scalp discomfort is significantly reduced due to the proven preformance of the formula enriched with dermo-protective agents. Color after color the hair fiber is better preserved.